Academic Skills Archives - Essay Writing | Academic Consulting

Q: How your teacher grade your essay?

There are many reason if your essay fail to get the grade you want, here we have the list of grading standards your teacher mark your essay: Excellent (A or over 70) A consistently authoritative grasp of the concepts, methodology and content appropriate to the subject area, demonstrated through depth and confidence in understanding of issues underpinning the assessment task. Very good (B or 60-69) A confident level of understanding at this Level, based on an assured grasp of relevant concepts, methodology and content, demonstrated through evidence of significant skill in interpreting complex material articulated with a high level of competence. Good (C or 50-59) A coherent response at this Level to the requirements of the assessment tasks, demonstrated through evidence of accurate restatement and organisation of relevant concepts and material. Acceptable (D or 40-49) A response that shows awareness of the requirements of the assessment tasks demonstrated through evidence of some reading and organisation of relevant source material and of an attempt to draw relevant conclusions. Evidence of attainment of all learning outcomes described at threshold level. Unsatisfactory (E or 30-39) Work that does not show achievement of some learning outcomes at threshold level, but which may demonstrate sufficient evidence that a D grade is not wholly beyond the grasp of the student. Unacceptable (F or blow 30) Work that does not demonstrate the achievement of learning outcomes at threshold level.

Q: How to do a good presentation?

As a student, a Power Point presentation is usually required. You will be required to present to a small panel and to answer questions in relation to your presentation. The overall process will take approximately 15 minutes for most schools or universities. You will be helped to prepare for your presentation during tutorials, or you can ask your friend to help you. So how to do a great presentation? Please take note of the following points: Focus A great presentation must have a clear focus. As yourself - Does the presentation remain focused on the research question? Does the presentation stay within and fulfil the topic parameters? Synthesis All audiences can't focus too long! Think about the thing you want to tell the most, ask yourself - Is the presentation coordinated in such a way as to demonstrate a clear relationship between the research question, the consultancy project findings and the final recommendations? Soundness Make sure your presentation has a full backup support, ask yourself - Is there clear evidence of a comprehensive understanding of the topic area during both the formal presentation and the question and answer session? Clarity of structure Make sure you always have a focus, and explain that throughout the presentation. Ask yourself - Is the presentation well organised and logically constructed (both in terms of the oral delivery and the supporting Power Point slides) to achieve synthesis while being mindful of the needs of the audience? Mechanical Soundness Good looking, clean sliders also helps, ask yourself - Are all Power Point slides (and any other written materials, visible to the audience) clearly written, spell checked and grammatically sound and referenced appropriately?

Q: Elements to make a great marketing presentation in school

A great marketing presentation should critically analyse and evaluate the current situation of the related organisation in dealing with any issue or problems relating to the future marketing direction of the organisation. You can apply techniques for a good marketing presentation to any organisation allocated to your study. You should use appropriate models, as well as an incorporation of relevant strategic marketing theory and frameworks. You should clearly provide evidence of research. It is important to be concise about the information you submit and provide clear conclusions. Your presentation should include the following key elements: An internal audit including a discussion of assets and competencies; key strengths and weaknesses and critical success factors External market analysis, including customer analysis, clearly identifying potential segments and highlighting any consumer motivations and relevant trends External market analysis – You should clearly identify key opportunities and threats, relating to your product and target market(s) Competitor analysis – You should assess the relevant strategic group of competitors and clearly compare relevant assets and competencies You should use TOWS to summarise the marketing issue(s) or problem(s) faced by your organisation Finally you should formulate future aims and objectives for your future strategic marketing direction

Q: What are the advantages and disadvantages of focus group?

Focus group is an important research method, here we list the advantages and disadvantages of such research method. Students should learn to understand their own conditions to choose the best research method for their study. Advantages Focus group brings interaction between participants highlights their view of the world. In particular, the values and beliefs about a situation. It helps to explains why people feel the way they do and offers several perspectives about same topic. Focus group also gives insights into people’s shared understandings of everyday life, so that the researcher can find out why an issue is important, as well as what is important about it. Disadvantages There are also disadvantages of focus group. The findings cannot be projected and the results dependent upon interaction. Also the recruitment of participants can be time consuming. Choosing an moderator is also crucial, poor moderating can lead to inaccurate conclusions. Discuss can also be be intimidating for inarticulate or shy members. It is also hard to control over the data produced so that researchers may find it difficult to clearly identify an individual message. Focus group is also not not fully confidential nor anonymous.

Q: How to avoid plagiarism and collusion?

Every year some students are reported for plagiarism in many universities. If you are using ideas, diagrams, models, tables, quotations or ANY other material from a published or unpublished source, you must give details of that source. Use the referencing systems recommended in this booklet, and if in doubt ask a tutor for clarification. To fail to credit your sources is plagiarism, which is an assessment offence according to the regulations of different universities. Another commonly reported assessment offence is collusion : although you can discuss, review or advise on each other’s work, to present the same piece of individual work between two or more of you is collusion (except the presentation you prepared as group work). Here are the key points you should bear in mind to avoid either of these offences: Never cut and paste from a resource into your own work - even if you later change the words, students often get caught out. Always give the authors’ name(s) and year of publication in the text every time you use information from their work, plus a full citation in the reference list at the end. Never allow other students to use your work. Never copy from other students’ assignments. Never copy from previous years’ assignments. Never copy from assignments at other universities or from other modules. Never use internet essay mills or ‘cheat sites’. Never copy from books, articles or newspapers without full attribution. Never copy material from the internet, or from any other source whatsoever.

Q: Why literature review is important for dissertations?

The literature review forms the 'theoretical background' to the rest of the work, and always comes before the 'analysis'. It contains relevant information that you will refer to again in the analysis. So, you need to describe and evaluate theories and research (relevant to the chosen PM article) from journal articles and books in a way that provides a critical overview and introduction to the topic area. Think of it as a mini essay on the topic area. Obviously you have to be selective about what you include because the word count is limited. Be concise, providing just enough description to show that you understand the concepts you are using. Do try to find and include evaluations/critiques of theories (e.g. there are many criticisms of key motivation theories). You should be reading journal articles as part of your research, and it's a very good idea to look carefully at how these are written - most studies start with a literature review / theoretical background (ignore stuff about research questions / hypotheses - you don't need to worry about that for this coursework). Look at how research and theory are synthesised and evaluated to provide a relevant introduction to the study. Next, the analysis section is the first point at which you explain how the key points in the article are underpinned by / based on the theories and research you have discussed in the literature review (you should not mention the 'issues'/recommendations prior to this section). Here you need to carefully de-construct the recommendation/issue - what exactly is it saying, and why? What theoretical justification / evidence is there to support making such a recommendation? Explain all of this as fully as possible. It's important to show us that you a) understand the theory and b) can clearly show how theory and research relates to/informs practical situations and recommendations.