The following areas should be covered. Marks apportioned to these areas are shown:


  • General background to the project
  • Justification for doing the project and discussion of importance/need

Aim, objectives and project identification

  • Clearly stated and logically derived aim and objectives
  • Clear statement of the nature of the chosen issue or problem

Research strategy and information sources

  • Explanation of and rationale for research strategy
  • Justification of procedures adopted
  • Range and appropriateness of information sources used
  • Use of academic references to enhance validity

Understanding of the principles or theory underpinning the chosen issue or problem

  • Ability to select appropriate principles or theory
  • Ability to apply principles or theory to the chosen issue or problem
  • Understanding of principles or theory at an appropriate level

Analysis and evaluation of the chosen issue or problem

  • Evidence of scholarship in the analysis and evaluation
  • Appropriateness of methods of analysis chosen
  • Ability to apply methods of analysis in an appropriate way
  • Logical and coherent development of analysis

Conclusions and, if appropriate, recommendations

  • Logically derived from the foregoing analysis
  • Understanding of the significance of the foregoing analysis
  • Reflection on the limitations of the foregoing analysis

Referencing, bibliography, structure and quality of presentation

  • Adherence to specified criteria for presentation
  • Evidence of an appropriate structure
  • Correct spelling and grammar and appropriate narrative style
  • Evidence of proof-reading to eliminate typographical and other errors
  • Correct referencing both in the text and in the reference list

Source: Teesside Business School, Teesside University