The most important reason for an informal essay is to provide informal interest for the reader. It could be writing about a particular holiday you have experienced. Whatever the topic, each part of it must impel the reader to continue reading.
The target in writing an informal essay is to write personally and clearly while aiming to keep the reader entertained, persuaded and informed. Inspite of this, the informal essay should still concentrate on direction and clearness. It is also permitted to be personal, as well, in the essay. The personal aspect in opinions comes out in an informal essay and it does not have an academic tone. A headline that grabs the reader’s attention is a good way to advertise the interest of an informal essay.