4.3.4 Competitive priorities………………………………………………………………….. 20

4.3.5 Goods and services development…………………………………………………………… 21

5.0 Conclusion………………………………………………………………………………. 22

6.0 Recommendation…………………………………………………………………………… 22

Reference…………………………………………………………………………………… 24

;
Table of figures
Figure 1: BAT Logo…………………………………………………………………………… 4

Figure 2: BAT products……………………………………………………………………….. 5

Figure 3: Composition of cigarettes……………………………………………………………. 11

Figure 4: Main section of a finished cigarette………………………………………………….. 12

Figure 5: Cigarettes packaging………………………………………………………………… 12

Figure 6: Inventory management system………………………………………………………….. 13

Figure 7: Distribution in BAT…………………………………………………………………. 14

Figure 8: cigarette life cycle………………………………………………………………… 15

Figure 9: Scope of operation management………………………………………………………… 17

Figure 10: roles of operation management with an organization…………………………………….. 18

OPERATIONAL METHODS AND STRATEGIES ADOPTED IN BRITISH AMERICA

1.0 Introduction of British America Tobacco