This course offers the theory, practice and experience a graduate requires for entry into a public relations career at an executive level.
Media is the foundation of Public Relations courses and marks the future of communication in tomorrow’s world. It involves creative advertising, journalism, media production and communication. Students are eligible for career opportunities as account executives with PR agencies or as a PR professional in the private, public and voluntary sectors.
Most courses are approved by the Chartered Institute of Public Relations (CIPR) and to get this approval the core business subjects must be modelled around genuine real-life incidences and activities. Business Pods are used to represent the environment of a modern office. In these practical situations the student learns how to run a press conference, conduct interviews, perfect and learn presentation skills with the outcome of presenting themselves to clients from businesses and other organizations.
Specialist theoretical areas within a PR course are PR and the media, PR theory and management, PR planning, marketing communications and public relations practice.
The assessment of a course like Public Relations often involves a presentation of work to a senior manager in charge of a PR agency.
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